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Virtual Event
November 17–November 20, 2020
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Friday, November 20 • 5:05pm - 5:40pm
Building Better Communication for Kubernetes Contributors with Marketing - Matthew Broberg, Red Hat, Kaslin Fields, Google & Rajula Vineet Reddy, CERN

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Video Stream


The Upstream Marketing Working Group began as a vision to connect contributors. It's grown into a set of practices, channels, and bots that unite us all across the Kubernetes community. We will show our theory of multichannel communication (and the four types of messages across the 4+ channels of discussion), examples of what our help looks like, and how you can ask for support. In the Deep Dive, we cover (1) Storytelling. We will give a walkthrough for writing a great story, including key takeaways around narrative, call to action (CTA), and structure. Along the way, we'll highlight tips to publish a blog, including collaboration with the Blog team. (2) Technology. While we're starting this WG to bring marketing practices to Kubernetes, communication benefits from the right amount of YAML. We have a Slack and Twitter bot we'd love for you to get to know. Bringing these parts together, attendees will have a vision for how this WG supports others and why you should join in the fun.
Speakers
avatar for Matt Broberg

Matt Broberg

Managing Editor, Enable Architect, Red Hat
Matt is an advocate for open source software and currently the Managing Editor of Enable Architect for Red Hat. He specializes in designing technology communities that develop products and content in a way that tells a powerful story. Matt is a maintainer and contributor in the Kubernetes... Read More →
avatar for Rajula Vineet Reddy

Rajula Vineet Reddy

Site Reliability Engineer, CERN
Rajula is a SRE at CERN working with web services. He is also a member of Kubernetes SIG-Contribex and contributes to the Upstream Marketing Team. In his free time, he enjoys traveling, hiking & skiing.
avatar for Kaslin Fields

Kaslin Fields

Developer Advocate, Google
Kaslin Fields is a Developer Advocate at Google Cloud & contributor to Open Source Kubernetes. She is passionate about making technology accessible to a broad audience through creating content in many forms, such as videos, blogs, documentation, and even comics which she illustrates... Read More →

Mapping Marketing Comms pdf
Friday November 20, 2020 5:05pm - 5:40pm EST
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